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Sunday, 30 March 2014

His company uses 1 % of the Earth's wood supply; serves to SERVES CHINA TOO, who are known to serve the world !!!



Ingvar Feodor Kamprad (born 30 March 1926) is a Swedish business magnate. He is the founder of IKEA, a Swedish retail company specialising in furniture. Kamprad was born in Pjätteryd (now part of Älmhult Municipality), Sweden. He was raised on a farm called Elmtaryd (presently standardizedÄlmtaryd) near the small village of Agunnaryd in Ljungby Municipality in the province of Småland, Sweden. 


Kamprad began to develop a business as a young boy, selling matches to neighbors from his bicycle. He found that he could buy matches in bulk very cheaply from Stockholm, sell them individually at a low price, and still make a good profit. From matches, he expanded to selling fishChristmas tree decorationsseeds, and later ballpoint pens and pencils. When Kamprad was 17, his father gave him a cash reward for succeeding in his studies.


IKEA was founded in 1943 at Kamprad's uncle Ernst's kitchen table. In 1948, Kamprad diversified his portfolio, adding furniture. His business was mostly mail-order. The acronym IKEA is made up of the initials of his name (Ingvar Kamprad) plus those of Elmtaryd, the family farm where he was born, and the nearby village Agunnaryd.


IKEA is a Swedish company registered in the Netherlands that designs and sells ready-to-assemble furniture (such as beds, chairs and desks), appliances and home accessories. As of January 2008, the company is the world's largest furniture retailer.

The company is known for its modern architectural designs for various types of appliances and furniture, and its interior design work is often associated with an eco-friendly simplicity. In addition, the firm is known for its attention to cost control, operational details, and continuous product development, corporate attributes that allowed IKEA to lower its prices by an average of two to three percent over the decade to 2010 during a period of global expansion.

 A July 2013 media report speculated that IKEA is the world's largest consumer of wood after a finding that the company uses 1% of the Earth's wood supply.